Aries partners with Umbro for the second instalment of their collaboration
Aries partners with Umbro for the second instalment of their collaboration, and this time it’s all about rugby. Inspired by the mud-stained nostalgia of the rugby field and shot by award-winning photographer, Elaine Constantine, traditional rugby nuances feature throughout the campaign and collection using Aries’ renowned dying techniques to bring the two brands together.
Aries x Umbro will release a 5-SKU capsule collection which includes 2 classic rugby shirts, cotton drill track pant and cotton drill shorts and neon and deep navy rugby socks – sun-bleached fades and infamous Aries graphics embroided: pagan meets preppy.
Classic block stripes with a patchy over-dye and sun-bleached fade treatment and subtly faded Aries Temple’s repeat print. Umbro rugby crest with a vintage execution, mystic undertones, and cult tendencies.
The campaign is shot by Film Director and legendary Photographer, Elaine Constantine. Renowned for her colourful portrayals of British youth culture and work for iconic fashion titles such as The Face and Vogue, Elaine captures the rawness of its Aries street casting and local East London rugby teams from Hackney Rugby Club.
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