Umbro celebrates Manchester roots with SS25 Northern Quarter collection

British sportswear brand Umbro announces the release of its new Northern Quarter collection and campaign for Spring/Summer ‘25. Inspired by the authenticity and creativity of the brand’s home city Manchester, Northern Quarter brings Umbro’s sports heritage up to date with a casual street-savvy swagger.

For over 100 years, Umbro has been shaping the global landscape of sportwear, defining style both on and off the pitch.  Recent partnerships, including with Palace, Supreme, Aries, have helped cement Umbro’s pioneering reputation within the sports fashion space. This season, Umbro refocuses on the place where it all started, acknowledging its roots and archive, while incorporating a renewed and forward-thinking design code inspired by Manchester’s relentlessly vibrant and creative Northern Quarter.

“Umbro has always had Manchester in its DNA”, comments Helene Hope, Head of Global Brand Marketing at Umbro. “This collection is no different, taking inspiration from the spirit of the Northern Quarter to make sportwear classics relevant for streetwear fanatics today.”

Drawing on Umbro’s rich football heritage, the Northern Quarter collection reinterprets archive classics through a contemporary lens. The Zip Off Sleeve Wind Jacket, one of the collection’s hero pieces, takes inspiration from the track jacket Umbro produced for the England team in 1998, with new removable sleeves and concealed hood transforming the silhouette. The Washed Drill Top and Washed Diamond Drill Sweat directly reference the iconic drill tops of the 1990s, embraced by players and fans alike. Reimagined in washed cotton with additional details including integrated pockets, these pieces epitomise the design personality of the Northern Quarter collection -employing the spirit of creative renewal synonymous with Manchester’s Northern Quarter to help update Umbro’s most recognisable and cherished styles.

The campaign supporting the collection launch was shot by Manchester-based photographer Jay Johnson and spotlights Northern Quarter's new generation, including, Jefe, a socially conscious barber and former basketball player; street artist Tomas Gittins; and “Gone Fishing” vintage store owner Seb Dixon. Each embodies the creative, entrepreneurial, and inclusive spirit of Manchester’s Northern Quarter.