Umbro drops AW24 Centenary collection
After the introduction of iconic collabs and its Spring/Summer 2024 Centenary Collection in the first half of the year, Umbro, the British Sports brand, ring in the second round of their anniversary celebrations with the Autumn/Winter 2024 Centenary Collection.
Like in the previous season, this range celebrates Umbro’s multi-sports roots with sports-inspired themes and trend-led silhouettes sitting at the intersection of sportswear and fashion.
A seasonal take on a true Umbro Football classic, the Ramsey jacket, this style is re-invented with padding for the colder season and a shorter, boxy, on trend silhouette. The fully reversible piece features one side with a striking monogram matte/shine jacquard and the other side a diamond graphic gradient print. The Ramsey stripe is proudly emblazoned across the bomber collar, cuffs, and waistband, with the brand’s heritage-inspo ‘filled-in’ diamond placed on the right of the chest, true to the 1960’s original.
Panelled Track Jacket & Mash-Up Jersey
True to their Football roots, the jacket and jersey fuse several archival designs (going as far back as the 1930s) resulting in a striking new aesthetic with a sense of playfulness.
Panelled Hoodie & Rugby Jersey
In keeping with the Autumn/Winter season, Umbro dives into its Rugby archive. A new Crest logo is combined with traditional Rugby graphics, resulting in a classic, yet preppy aesthetic.
The Panelled Hoodie takes cues from classic hooped Rugby jerseys and overlays them with a contemporary lifestyle silhouette.
The long-sleeved Rugby Jersey is inspired by Umbro’s ‘Quarters Reversed’ Rugby shirts from the 1930’s. Combining key colours from the colour palette a mash-up Varsity look was created and completed with the seasonal crest.
The collection is supported with a campaign focusing on showcasing the product in an elevated manner and subtle multi-sports references.
The Umbro Centenary AW24 collection is available now.