Kids New Order x Umbro
For SS22, Umbro reignites its relationship with Manchester musical titan New Order with a new black-out capsule collection. The latest range is a celebration of the band that helped unite fans of indie, dance, and football under the roof of legendary Manchester nightclub the Hacienda as well as the outdoor raves which became a byword for early 1990’s Brit youth culture.
New Order would underline its reputation as one of the UK’s most influential bands and a galvaniser of youth tribes when it flew the flag for England with musical anthem World In Motion as the team headed off to Italy. The track would go on to become New Order’s first and only Number One song in the UK Singles Chart.